Breaking News: Scion is Dead

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C-HR concept: Possibly rebranded as the next Toyota Yaris

Word on the street is that tomorrow morning, the Scion division of Toyota will cease to exist. At a top-secret meeting this afternoon, employees were told that the division, which started with the xA and xB in 2002 as 2003 models, wouldn’t see it’s 14th anniversary. Those who were laid off were told they would need to reapply for other jobs at Toyota, which also means moving to Texas. A formal announcement will be made tomorrow morning at 9 am.

Scion sales reached a peak in 2006, with over 175,000 units sold. Last year, Scion finished in 29th place out of 35 brands sold in the U.S., with total sales of 56,167 units. The plan is for some employees to stick around until August to help sell the last of the vehicles at the dealership; then official death knell will toll.

Follow-up: Scion brand not completely dead as models live on

Since most of Scion’s products are based on other vehicles, it doesn’t appear that too much will change at production facilities. Here’s the lineup of vehicles:

Scion tC: based on the European-market Toyota Avenisis sedan

Scion tC: based on the European-market Toyota Avenisis sedan

 

 FR-S: Subaru BRZ

FR-S: Subaru BRZ

 

 

 

 

 

 

 

 

iA: From the Mazda2 plant in Mexico

iA: From the Mazda2 plant in Mexico

iM: Based on the Auris/Corolla

iM: Based on the Auris/Corolla

 

 

 

 

 

 

 

 

 

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xB: sold as Toyota Rumion in Japan

 

We wonder if Mitsubishi, Smart, and MINI are having a good laugh, or are rethinking their U.S. strategies right now.

 

 

Photography courtesy of TMC/Scion

 

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BJ, one of the first female automotive journalists in the country, has been testing and writing about automobiles for almost three decades. A former Road Test Editor for Motor Trend magazine. BJ now freelances for numerous automotive titles and websites. She is the Road Test Editor and co-host of “Driver’s Talk” Radio, a simultaneous vodcast/broadcast that is heard in over a dozen markets across the country as well as on the internet and Stitcher. BJ is a multiple winner of the prestigious IAMC awards, including the “Best of Radio,” and has served as a judge on numerous automotive competitions, including Concept Vehicle of the Year. A big racing fan, her love of automobiles started early, having been exposed to the field through her father, who owned an assortment of collector classics, such as a ’61 Austin-Healey 3000, a ’641⁄2 Mustang, and other vehicles. BJ, a native Southern Californian, is married to automotive photographer Scott Killeen, and is a two-year past president of the Motor Press Guild, the organization that represents almost 900 automotive journalists and industry representatives across the country. BJ and Scott (Team Killeen), are publishers of the BUILD BOOK, a serial publication that follows the build of one custom vehicle from start to finish.