They’re crazy about the Mustang in Europe. The Ford Mustang, which has never been available on the other side of the pond other than as special order, will be going on sale as a regular model in Ford dealerships. And it’s setting the internet on fire.
Ford set up a Mustang website complete with a features/price configurator, and from mid-January to mid-February, the site has experienced a million visits and 500,000 Mustangs spec’d out and priced.
“The rush to configure Mustang online represents 50 years of pent up demand across Europe,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe, in a prepared statement. “For some people, the new Mustang is the car they have waited for their whole lives.”
And they know what they want.
Ford has been tracking how Euro Mustang enthusiasts are expressing their Mustang lust on the website. Brits, too, are clicking their heart’s desire. Ford is making Mustangs with right-hand drive on the assembly line, not retrofitting cars already made.
Mustangs will be shipped across the pond with either the 310-horsepower 2.3-liter Ecoboost I-4 or the 435-horse 5.0-liter V-8, and overall the V-8 was more popular on the configurator, with the UK at 54 percent, and Germany at 60 percent. On the other hand, the more tax conscious countries opted for the Ecoboost four, with Italy at 61 percent, Spain 59 per cent, and France 55 percent.
Ford reports that the most chosen colors were Race Red and black, with each accounting for 20 percent. In the biggest five sales markets:
- K.– Race Red (22 percent) and Deep Impact Blue (17 percent)
- France– Race Red (24 percent) and black (19 percent)
- Germany– black (21 percent) and Race Red (18 percent)
- Italy– black (27 percent) and Race Red/Deep Impact Blue (13 percent)
- Spain– black (27 percent) and Race Red (19 percent)
According to Ford, 28 percent of online shoppers included the Custom Pack, which includes Shaker Pro” premium audio system with navigation, ”climate controlled” seats, reverse parking sensors, “Lustre Nickel” multi-spoke 19in alloy wheels, and side window chrome surrounds on the fastback model.
Standard equipment on the UK/Europe-bound Mustangs includes high-performance brakes, Ford apparently alert to likely Autobahn usage. All Mustangs also get the aerodynamic rear diffuser. Other standard equipment includes 19-inch wheels, automatic Xenon headlamps, LED taillights, plus dual-zone climate control, an nine-speaker audio system, and SYNC 2 voice control connectivity and an eight-inch color touch screen.
The Ford Mustang will be going on sale in more than 100 markets worldwide, a first-time-ever for Ford’s iconic sporty car. Ford says that the first shipments are headed for Asia, with vehicles arriving in continental Europe mid-year and in the U.K. with right-hand drive in the second half of the year. The Chevrolet Camaro is already on sale in the UK.
And if a million visitors to the Mustang site in Europe sounds like a lot, a similar site in China has recorded an incredible five million visits. Not surprisingly perhaps, red is the favorite color because, well, Red China.