It may appear to be carrying coals to Newcastle, but Ford is traveling the country pitching the 2015 Ford Mustang to the Mustang faithful.
The “Mustang Bucket List Tour” is hitting seven cities around the U.S., enticing Mustang club members to attend with a test drive the 2015 Mustang even before it hits dealer showrooms.
The test drive isn’t very long, the seat time limited to seconds around a short autocross loop, and behind the wheel only in a Mustang powered by the new 2.3-liter EcoBoost four-cylinder engine. Attendees could also go along with a professional driver on a power sliding ride around the same course in a 5.0-liter Mustang. Either way, it was a smile-inducing experience for the Mustangers who came out of the cars talking about the power delivery of the 2.3-liter Ecoboost engine and the improved handling from the rear suspension…not to mention learning what it’s like to ride in a tire-smoking Mustang drift.
Not that Mustang fans needed encouragement beyond that, but for the 250 or so participants, the program also included a free lunch, other giveaways, entry into a $10,000 sweepstakes and, because they were there and did that, a T-shirt.
The purpose, in addition to selling new Mustangs to current Mustang owners, is to get Mustang fans talking to friends and family about the 2015 Mustang, making them brand ambassadors in effect, similar to how Kia promoted the Kia K900 with a free gourmet meal.
Those at the November 16 Bucket Tour Stop in Philadelphia suggested that the event will sell cars directly and indirectly. Fred Glazier, former owner of Glazier’s Mustang Barn in Souderton, Pennsylvania, still owns his first Mustang—“a 1964”—already has a request in for a 2015 Ford Mustang 50th Anniversary special edition.
Milt Newton, of Browns Mills, New Jersey, and a member of the South Jersey Mustang Club, owns a 1973 Mustang Mach 1 and a 2012 Mustang 5.0, is “thinking about it very hard.” Fellow club member Marvin Askins, of Franklinville, NJ, owns a 1965 and a 2014 Mustang, and had to stop and think about how many Mustangs he has owned over the years—“eight, no maybe 12”—was impressed by the Mustang with the 2.3-liter Ecoboost engine but is thinking about the base V-6-powered Mustang as a daily driver…but his 2014, he says, “cost me a refrigerator and a range.”
For some people, the Mustang bucket won’t ever be filled, but by enlisting them in the bucket brigade, Ford hopes to keep the order books full by keeping the Mustang owners talking about the 2015 Ford Mustang.
Click here for more information and how to participate in the Mustang Bucket Tour.