Chevy touts Transformer Camaro ‘Bumblebee’ on Mustang’s birthday; Is that fair?

Transformers' Bumblebee Age of Extincti

Transforming Camaro Bumblebee is called up for active duty in Age of Extinction. (GM photo; click to enlargeCha)

We now interrupt the Mustang’s 50th Anniversary with rilly emportent news: Bumblebee is back.

In case you were wondering whether Bumblebee, the Camaro that, well, transforms into a Transformer was jacking up Obama’s unemployment numbers, he’s back—or perhaps it is it’s back—to star in yet another sequel in the Transformer series that’s a merchandizing bonanza as much as a movie. The new movie, “Transformers: Age of Extinction,” is due out on June 27, but Chevrolet selected, yes, Mustang’s birthday to make the announcement bout Bumblebee’s reprise.

In case you’d forgotten, Bumblebee also starred, if that’s what you’d call it, in the 2007 film Transformers, the 2009 film Transformers: Revenge of the Fallen and the 2011 film Transformers: Dark of the Moon.

Transformer Corvette Stingray as Autobot Crosshairs

The Transformer Corvette Stingray changes to Autobot Crosshairs in Transformers: Age of Extinction (GM photo; click to enlarge)

It’s not just Bumblebee, however. The latest edition also features two Camaros specifically built for the film, one a heavily modified vintage 1967 Camaro SS and the other a futuristic concept Camaro. We’re not sure whether they also transform, but Age of Extinction includes a Corvette Stingray that converts to Autobot Crosshairs, plus a Chevy  Trax and Chevy Sonic outfitted as a Rally Car [sic], which may or may not transform.

The announcement was made two days after the U.S. debut of the Trax, which has been sold in other markets around the world, including Canada, and on the same day as Ford’s celebration of the 50th anniversary of the debut of the original Mustang. We’re sure that’s a coincidence. Sure.

Because the Transformer films make twice as much at the box office in the rest of the world as they do in the domestic market, Chevrolet made sure that Chevys “sold around the world” were all featured in the movie. It doesn’t hurt merchandise sales either.

But rain on Mustang’s parade? No, Bumblebee gets lost in its shadow, at least on Mustang’s birthday.