If you’re wondering – as we have – what a 21st-Century Elvis might drive, this week Cadillac conveniently supplies the answer: A 2014 iteration of its XTS luxury sedan offering a twin turbo V6. And while the historically-excessive Elvis might wonder what happened to his vaunted V8, EP can rest easy; the new twin turbo will produce 410 horsepower and 369 lb-ft of torque, easily enough to get him (or an Elvis clone) home before the ice cream melts.
Beyond the addition of a twin turbo V6 to the XTS palette, we’re told the new powerplant will be the ‘centerpiece’ of a new model offering, dubbed ‘Vsport’. The new variant is inspired by Cadillac’s high-performance V-Series models, and while not as extreme or extravagant as those, the Vsport – we’re assured – will include the ‘best-performing’ tech elements inside the regular car line.
This merchandising/marketing strategy is almost as old as the car industry itself. More recently – and more relevant to readers of online information – is the ongoing development of these packages by those carmakers Cadillac perceives as segment competitors. These include – but are not limited to – BMW’s M Sport, Audi’s S-Line and Lexus F Sport. While all those mentioned agree on the benefits of raising the performance (and – not incidentally – profit), there’s more than a little disagreement as to whether the segment requires a hyphen or capitalization of ‘Sport’. (When paid by the character rather than the word, we always go for the hyphen…)
If you conclude – as Elvis might – the Twin Turbo is little more than a couple of blowers and a manifold, know that almost every component under the XTS’ expansive hood is unique. It includes – but is not limited to – an all-new cylinder block casting, strengthened connecting rods, new pistons, an all-new direct injection system and an integrated charge air cooler system with low-volume air ducts. In short, everything you need to trump the chump driving Lincoln’s MKS.
Also noteworthy is pricing. While the $45,525 (including destination) window sticker of a 2014 XTS is unchanged from 2013, opting for the Vsport derivative will set you back some $63K. While Elvis imitators salivate at the prospect, we can’t help but wonder what a twin turbo V6 might do for the next-gen Camaro. Let’s (bow) tie one on…