Steve Jobs from Apple once said, “…people don’t know what they want until you show it to them.” This was the truth when it came to the Porsche Panamera four-door sport sedan. No Porschephile in his right mind wanted this car. They thought that the Cayenne SUV was an abomination, and then Porsche had the gall to introduce this stretched four-seater. The 911 purists were jumping on top of each other to ring the German’s carmakers’ death knell.
Thanks goodness both Jobs and Porsche didn’t listen to the public. For if they had, we wouldn’t be worshipping our iPhones nor enjoying great vehicles. Currently, the Cayenne is Porsche’s best-selling model, and the Panamera has reached its 100,000th model after only four years in production. Both vehicles have been a major success, and both have helped Porsche become a more viable brand in the luxury segment due to the influx of cash these vehicles have generated.
The Porsche Panamera is a car lover’s dream, incorporating all the driving finesse of the brand’s performance history with the high-end luxury/comfort features that the best of Germany has to offer. Built at the Porsche plant in Leipzig, Germany, the Panamera is sold in over 120 countries and in nine different trim levels in the U.S., including a soon-to-be-released plug-in hybrid model that proves performance can live in harmony with great fuel economy (EPA numbers will be released closer to the vehicle’s on-sale date at the end of this year.)
The second milestone for Porsche is the 50th anniversary of the venerable 911. The 911 is arguably the quintessential sports car, and a vehicle that put Porsche on the map. In 50 years, over 820,000 911s have been sold, and Porsche has done a commendable job keeping the styling, technology, and handling updated and viable over seven generations.
To celebrate the half-century birthday, Porsche will hold different events around the world. These include special exhibits of the vehicles, a world tour of a 1967 911 (five continents, including the U.S. at Pebble Beach for the Concours d’Elegance), and many more celebrations. To keep track of what’s going on, check out Porsche.com/follow-911.
In a few short weeks we’ll be adding our review of the new Porsche 911 Carrera 4S Coupe. Stay tuned.