“One Ford” has been the Blue Oval’s mantra for the past six years under Alan Mullaly as it has jettisoned nameplates, divisions and subsidiaries not central to that core value, leaving only Lincoln as Ford’s only brand not actually a Ford. It’s a strategy, says Jim Farley, Ford’s executive vice president global marketing and sales, vindicated by the Ford Focus capturing the worldwide number one model for 2012, with the Ford Fiesta the biggest selling B-segment model around the world.
“In just three years,” said Farley in a prepared statement, “Ford has transformed our global small car lineup and started winning over customers worldwide with vehicles that are not only fun-to-drive but also fuel-efficient – largely thanks to our award-winning EcoBoost engines.”
Not only does Ford have the top-selling nameplates in the B-segment (Fiesta) and C-segment (Focus), the Fiesta also ranks as the number five best-seller among all global nameplates in all segments. What’s more, based largely on U.S. sales, the Ford F-150 is fourth in nameplate global sales.
Ford also announced that it is on track to sell more than 2.2 million cars in the United States, which makes it the only brand to sell more than two million cars annually for the past two years. In comparison, Chevrolet sold 1,775,812 cars in 2011. General Motors, however, outsold Ford in the United States when all of its brands are considered together, and the world corporate slugfest for sales has been between General Motors, Toyota and Volkswagen…depending on what is counted and how.
Don’t expect total numbers to come in until later in January, 2013, and do expect wrangling over who actually sold more, depending on which nameplates and subsidiaries sales are included. Sales totals, of course don’t signal profitability but are important for bragging rights. BMW and Mercedes-Benz, for example, battled over number one in luxury car sales for 2011, with BMW eventually nosing out its hometown rival. Toyota overall is also the fourth global carmaker, but only if sales numbers from Nissan and Renault, which essentially work as a single entity under a single CEO, are counted.
Ford is basing its claims on sales September, 2012, with Focus totaling 737,856 registrations and Fiesta 560,061 registrations worldwide. Ford is confident that these numbers will hold as sales numbers through the end of the year are compiled.