A Fiat monster truck? Who said there would not be synergies between Fiat and Chrysler?
Indeed synergies there are, and they go beyond mundane products such as platform sharing between Alfa Romeo and Dodge, a Dodge adapted to use in Europe as a Fiat and a Fiat modified for use as a Dodge, and a Chrysler being sold in Europe as a Lancia. Now there’s a Fiat Panda Monster Truck.
It was built for television. To hype the Fiat Panda city car, Fiat already had television spots for the Panda that transformed the Panda into a scooter and then a light cargo aircraft via digital animation in the first two commercials, all to illustrate the Panda’s versatility. The Fiat Panda Monster Truck is another in the series, a tongue-in-cheek demonstration of the offroad abilities of the new Panda 4×4.
The Fiat Panda Monster Truck, following tried-and-almost-true shade tree engineering tradition, mated a standard Panda 4×4 body to a Jeep CJ7 frame, though jacked up enough to fit five foot tall tires. The final result a monster Panda almost 13 feet tall, almost as long and eight feet wide overall. Stock cortrols—steering, clutch, accelerator and brakes—inside the Panda 4×4 were mated to those of the Jeep, “paying the utmost care,” according to Fiat.
The TV commercial for the Panda 4×4, which will air in Italy early in 2013, “tells the story of four friends who set off for a weekend in the mountains. The Panda 4×4, transforming into a Monster Truck, climbs nimbly up to the hostel, stunning everyone with its performance. And when the driver, thinking he is on a normal Panda 4×4, gets down from the car, he ends up falling two metres onto a cushion of snow, to the laughter of his friends.”
Ah, yes, as someone once said, all humor is based on someone else’s pain.
However, what we’d like to know is how to say in Italian, “Hey, y’all, hold my Chianti. Watch this!”