2012 CODA Sedan review: CODA wants to be your electric (car) company

The four-door CODA surprises with its range and non-electric styling of a traditional compact sedan.

Most people would not know what CODA is. You can only imagine the response The Tonight Show host; Jay Leno would get if he went out on his Jay Walking segment and asked what folks thought CODA is. Jay if you are reading we get credit for the idea.

We have no doubt If you were to ask 100 people about CODA and you might just get 110 different answers and a lot of blank stares. If musically inclined, one might say coda is a term used for the end of a piece of music. And perhaps the company is using the name in a way to say the end of our reliance on petro-chemical propulsion is upon us. CODA, a new name in the automotive industry, may be one that will soon be on the tip of the tongue of anyone who is interested in owning an electric car.

We recently put the CODA sedan to the test and talked with top executives about their new car and what they call the “very best electric propulsion and storage system available.” It was quite evident from our first meeting with CEO Phil Murtaugh that there is an unbound energy encapsulated in this company. Murtaugh is a no

With batteries located under the floor the CODA sedan offers a large trunk for plenty of storage.

nonsense, tell it like it is, kind of guy with extensive experience in the automotive industry. He is just the type we journalist love because folks like Murtaugh are our kind of people. They are ones who are always good for an exciting quote. But more important, build excitement in an industry that seems to get over crowded with bean counters and stiff business suits. We spent hours with Murtaugh and though we can’t repeat 90 percent of the conversation, came away with the thought that if nothing else, this company is going to make an impression on the auto industry.

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Ron is a veteran of the automotive industry, developing his keen ability for relating how a vehicle performs from days spent on race tracks, country roads and highways around the world. Ron spends hundreds of miles behind the wheel of nearly every new vehicle produced, just as he has over the last three decades. He has been on the inside of the industry having worked for major vehicle manufacturers. Ron continues to have an inside track to executives, engineers and designers learning the why and what on design, engineering and marketing of all the current and popular vehicles. Not only is Ron familiar with the heat out on the race track he is familiar with another type of heat, real fire. He has spent thirty years dousing flames as an urban and wildland firefighter. Ron also continues to be a nationally recognized instructor in personal safety and protection. Depending on the type of vehicle, Ron not only tests at the limits on the race track and off-road trails such as the Rubicon, he lives with each vehicle through day to day life. He experiences the vehicles in ways owners normally would never think of. Ron’s work has appeared in major automotive and life style publications, such as Motor Trend, Popular Mechanics, New York Times, Auto World, Car Australia and Better Homes & Gardens. His work has appeared on hundreds of newspapers and websites and continues to be referenced by many for his expertise and knowledge.