Most people would not know what CODA is. You can only imagine the response The Tonight Show host; Jay Leno would get if he went out on his Jay Walking segment and asked what folks thought CODA is. Jay if you are reading we get credit for the idea.
We have no doubt If you were to ask 100 people about CODA and you might just get 110 different answers and a lot of blank stares. If musically inclined, one might say coda is a term used for the end of a piece of music. And perhaps the company is using the name in a way to say the end of our reliance on petro-chemical propulsion is upon us. CODA, a new name in the automotive industry, may be one that will soon be on the tip of the tongue of anyone who is interested in owning an electric car.
We recently put the CODA sedan to the test and talked with top executives about their new car and what they call the “very best electric propulsion and storage system available.” It was quite evident from our first meeting with CEO Phil Murtaugh that there is an unbound energy encapsulated in this company. Murtaugh is a no
nonsense, tell it like it is, kind of guy with extensive experience in the automotive industry. He is just the type we journalist love because folks like Murtaugh are our kind of people. They are ones who are always good for an exciting quote. But more important, build excitement in an industry that seems to get over crowded with bean counters and stiff business suits. We spent hours with Murtaugh and though we can’t repeat 90 percent of the conversation, came away with the thought that if nothing else, this company is going to make an impression on the auto industry.