It’s so hard nowadays to compete with other manufacturers introducing their new and exciting vehicles at auto shows. Between the North American International Auto Show in Detroit, Geneva Auto Show, Shanghai, and Tokyo, how does one stand out from the crowd? How about making a debut in Russia. Russia? That’s what Mazda is doing with the new 2014 Mazda6 sedan.
Next month at the Moscow International Automobile Salon, the redesigned Mazda6 will take the stage. It will be a Russian-spec vehicle, but will feature Mazda’s new SKYACTIV 2.0-liter gas engine that’s also found in the Mazda3 and Mazda CX-5 vehicles in the States.
The all-new 6 is completely restyled, and will be dressed in Mazda’s new KODO design theme, which translates to “Soul of Motion.” According to the head of Mazda’s design division, Ikuo Maeda, KODO is explained as the “strength, beauty and tension found in the instantaneous movement seen in animals. This motion that is so full of vitality that it stirs the emotions of those who see it. We have named it ‘KODO – Soul of Motion’, and our aim is to express movement with forceful vitality and speed as the design theme for Mazda’s upcoming models.”
The Mazda6 was first speculated in a design treatment as the SHINARI, unveiled at the Los Angeles Auto Show in 2010, then as the Takeri concept view at a handful of other global auto shows before landing at the NY Auto Show this past April.
In addition to the new powerplant, the Mazda6 will feature its SKYACTIV-Drive 6-speed transmission and the world’s first capacitor-based regenerative braking system, called i-ELOOP (intelligent Energy Loop), that will help improve fuel economy by up to 10 percent.
Although all these features might make for a great sedan, Mazda wins for the most complicated naming of technologies. But the bottom line is if the Mazda6 looks great (and we assume it will since most Mazda products have strong designs), and it saves fuel, no one will care what these features are called.
For those looking for non-Russian dressing models, the full lineup will be announced at the 2012 Paris Motor Show in late September. Stay tuned; we’ll bring you more information and real photos after both shows. Dasvidaniya!
Category: News & Views