Range Rover Evoque drops its top in Geneva

Land Rover has announced that it will debut the Evoque Convertible Concept at the upcoming Geneva Motor Show. Calling itself the world’s first premium convertible SUV, the Evoque concept features a soft top that is incorporated into a fully retractable roof with a Roll Over Protection System.

LR’s design team, led by Design Director Gerry McGovern, has done its best to maintain the Evoque’s angled waistline and unique shape. Land Rover also claims it cut off the top with minimal changes as well as maintained the structural integrity of the body. The roof is stored in a tapered finisher, with the mechanism located below the beltline. Finishing the concept’s look are 21-inch Titan silver wheels, metallic Causeway Gray paint, and a two-tone interior with leather seats.

While Land Rover has not committed to the build of the convertible, John Edwards, Land Rover Global Brand Director said: “The Evoque Convertible Concept is a new twist to the Evoque story and explores the potential to further extend the nameplate’s appeal by giving existing customers more choice, whilst at the same time reaching out to a completely new customer base. We are excited to see the response to this concept as we assess the potential for building on the Evoque’s exceptional success so far.”

The big question is: can the Range Rover Evoque Convertible succeed where the Nissan Murano Cross Cabriolet failed?

Nissan Murano Cross Cabriolet

We have to wonder if the designers at Nissan are shaking their heads. When the Nissan Murano Cross Cabriolet was introduced, critics lambasted it as a worthless idea that would never sell. We don’t have sales numbers for the CrossCab because Nissan doesn’t break them out from the hardtop Murano.

1990 Nissan Axxess

In truth, Nissan should be used to this kind of copycat attention. The 1990 Nissan Axxess also was way ahead of its time. Maybe if the Evoque Convertible is produced, the designers at Nissan will be vindicated. We hope so. We actually like the Murano Cross Cab in concept and ride quality.