Jeep introduces new Grand Cherokee concept: The Jeep with no name

Jeep Grand Cherokee Name-My-Ride concept

Jeep Grand Cherokee Name-My-Ride concept

Houston – As an exclamation point to a year in which Grand Cherokee sales jumped 51 percent over 2010, Jeep has introduced a production-intent Grand Cherokee concept at this week’s Houston Auto Show. Adding fuel to the Internet-ready fire is an online “Name My Ride” contest, giving some creative winner the chance to win his or her very own 2012 Grand Cherokee.

Built atop a Grand Cherokee Laredo X donor, the Grand Cherokee concept utilizes a variety of cosmetic tweaks to differentiate it at the Houston Auto Show and – eventually – in the showroom. The Jeep’s grille surround is finished in black, while the grille’s mesh texture is enhanced by platinum chrome. Continuing the ‘blackened’ theme are  headlamp bezels in front and a black liftgate light-bar in the rear, while the Grand Cherokee’s footprint is established with 20-inch rims crafted from (you guessed it) black-gloss aluminum.

Inside, an urban-oriented audio is delivered via a 9-speaker, 506 watt system with subwoofer and iPod/MP3 connectivity. A “Parkview” rear back-up camera and “ParkSense” rear-park assist system should minimize the whiskey dings, while more than fifty advanced safety and security features will serve to protect you in the event that  a rear camera and audible warnings don’t.

In the absence of a moniker (presumably the Jeep team took the day off…) consumers are given the chance to name the Grand Cherokee concept via Jeep’s “Name My Ride” online contest. Once those submissions are narrowed to three choices, a vote for the winning name will take place, and the winner announced in May. To submit a name for consideration, visit